I recently took a class with Branding Principles, and in it, we learned about the importance of “branding”. In this lesson, we learned about the three different levels of self-awareness that branders need to have in order to successfully create and maintain a brand.
If you’re like most people, you probably get a little confused about the difference between the brand and the brander. Branding is the process of building a brand by creating a statement or message that communicates what you do and what you stand for, usually in a positive way. The brand is the message you convey. Branding principles are the three different levels of self-awareness that you need to have in order to successfully achieve a brand.
The brand is the product you create that people remember and understand, and that they associate with your company (or your brand). It’s the foundation for the business. And you need to know it because if you dont, you will most likely lose it from the lack of brand awareness.
Before you take the leap into brand building, you need to set the foundation of your brand. That foundation is the brand principles. These are the three levels of self-awareness that you need to have in order to successfully achieve a brand.
The first level of self-awareness is a simple one: You need to know if you are brand conscious. There is no such thing as a brand-less person. You are a brand-aware person. The more you are able to pinpoint your brand principles, the more you will be able to articulate them to others. The more you have this level of self-awareness, the less you have to worry about the second level: The brand awareness you need to create.
If you can’t articulate your brand principles well enough to be able to get them across, then it will be difficult to find others who can. In order to succeed as a brand-aware person, you must first have a very well-articulated brand. You must be able to articulate your brand. That is the first level of self-awareness.
The second level is brand strength. The stronger your brand, the stronger you will be when you are competing for brand awareness. The stronger your brand, the stronger you will be when you are competing for brand awareness.
We need to be able to articulate in our minds our brand concepts and how we want people to associate our brand with our product. These brand concepts are very important because of the marketing tactics that we use and the people that we want to associate with our brand. We want to make sure people associate our name with our product and brand, and what that means is that our name should be “cool”.
For my brand, I use a lot of the same type of principles as my business. I want my name to be cool. I want people to associate my name with a cool product. I want them to associate my brand with a cool product. I want people to associate my brand with a cool product. I don’t want people to associate my brand with a cool product. I want them to associate my brand with a cool product.
Our brand is a lot more than just a logo and a name. We have an entire company dedicated to working with customers to bring them the perfect product or service. Branding in a nutshell, we want our brand to be cool. We want it to stand out. We want it to be cool when people use it.
